As a freelance copywriter, I developed integrated content with the goals of increasing purchase frequency of customer base, high customer engagement across owned/paid channels, and acquisition.

Activewear to Kickstart Your Warm-Weather Wardrobe

With warm weather right around the corner, it’s time to hit the refresh button on your activewear gear. What’s new? Bold colors and cool graphics to bring ultra-sporty vibes to your everyday routine. Whether you’re into running, weight-lifting, or just plan to hangout, we’ve got the perfect pieces for the moment.

The Women’s Guide to Summer Athleisure Wear

The modern woman needs an outfit that’s both stylish and practical. In comes athleisure: a clever balance of fashion and function. This season, we’ve got our eyes on pieces in fun colors and prints that champion the season.

Best Dresses to Wear if You’re an Hourglass Shape

Women who have an hourglass figure are free to try out any cut or silhouette that naturally maintains their well-proportioned features. This guide will show you the key styles and details to look out for when you’re shopping.

The Best Dresses for an Apple Shape

If you have an apple body type, you’ll find that the most flattering dresses balance proportions and create definition. Knowing exactly what looks best on you is the first step in dressing confidently for your shape. This guide will show you the key cuts, silhouettes, and details to look out for when you’re shopping.